Growing up as a child, I still remember been asked what I want to be in future, I will quickly lookup with an all smiley busy body face, I will scream at the top of my voice and shout…… “I want to be a doctor”!!! I remember how we spend our all-girls time out after doing the house chores especially after school hours or before retiring to bed.
Everyone wants to be respected in life, but the reality is that no matter how special or gifted we may actually be, each of us has to earn that respect.
The best way to start earning respect in your marketplace is to increase the value of you brand. Your company’s website is an important part of your business. It provides online customers with a way to interact with your company.
Whether you are new to content marketing or you’re are familiar with using the same old approach, revisiting your content strategy plan to make sure it’s up-to-date, innovative and strong will do you no harm. Content strategy dives into the creation, publication and governance of usable content.
Creating a good brand is already challenging enough but keeping the brand going everyday is even tougher. It requires more than just hard work to thrive. You also need solid marketing strategy so your brand can reach its potential customers while strengthen your relationship with repeat client at the same time.
Being your own boss has its advantages but it also comes with responsibilities that you may dislike dealing with. Like most entrepreneurs, you may be guilty of making several book keeping mistakes that can affect your business’ profitability.
When thinking about the term “informal economy”, photos like these often come to mind. However, what’s often forgotten is that the coming – and current – generation of Africa’s informal economy are millennial digital natives – people who are passionate, hungry for experiences, educated and exposed to global trends.
Fifteen years ago when a business wanted to market their products or service to an audience, the most viable options were print marketing or television and radio advertising. Websites were slowly making their way into mainstream for business, and people were hesitantly boarding the internet train one-by-one.
When your customers search for a business online, where do they search?
If you answered, Google, you’re correct! 10 points to you for not living under a rock! Okay, so you know Google is important and you need to be on it. Objective one of this post is complete!