When your customers search for a business online, where do they search?
If you answered, Google, you’re correct! 10 points to you for not living under a rock! Okay, so you know Google is important and you need to be on it. Objective one of this post is complete!
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DetailsFifteen years ago when a business wanted to market their products or service to an audience, the most viable options were print marketing or television and radio advertising. Websites were slowly making their way into mainstream for business, and people were hesitantly boarding the internet train one-by-one.
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DetailsWhen thinking about the term “informal economy”, photos like these often come to mind. However, what’s often forgotten is that the coming – and current – generation of Africa’s informal economy are millennial digital natives – people who are passionate, hungry for experiences, educated and exposed to global trends.
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DetailsBeing your own boss has its advantages but it also comes with responsibilities that you may dislike dealing with. Like most entrepreneurs, you may be guilty of making several book keeping mistakes that can affect your business’ profitability.
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DetailsCreating a good brand is already challenging enough but keeping the brand going everyday is even tougher. It requires more than just hard work to thrive. You also need solid marketing strategy so your brand can reach its potential customers while strengthen your relationship with repeat client at the same time.
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