Being your own boss has its advantages but it also comes with responsibilities that you may dislike dealing with. Like most entrepreneurs, you may be guilty of making several book keeping mistakes that can affect your business’ profitability.Details
When thinking about the term “informal economy”, photos like these often come to mind. However, what’s often forgotten is that the coming – and current – generation of Africa’s informal economy are millennial digital natives – people who are passionate, hungry for experiences, educated and exposed to global trends.Details
Fifteen years ago when a business wanted to market their products or service to an audience, the most viable options were print marketing or television and radio advertising. Websites were slowly making their way into mainstream for business, and people were hesitantly boarding the internet train one-by-one.Details
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When your customers search for a business online, where do they search?
If you answered, Google, you’re correct! 10 points to you for not living under a rock! Okay, so you know Google is important and you need to be on it. Objective one of this post is complete!Details